Assignment 7

In her essay she examines the way Starbucks uses language to appeal to its customers.  She uses sources from the company itself.  She used brochures and gave examples of how they were making the coffee more personal.  It said that depending on the drink you order, it determined what type of person you were.  They had another ad campaign that was make it your coffee.  Making it much more personal for the customer.  She compares Starbucks with other coffee companies such as Folgers and Maxwell House.  The difference is that Starbucks made a comfortable atmosphere in a coffee shop.  Its competitors were more focused on the at home making and consuming of coffee.  I think she provides good insight on the coffee industry.  I would've never guessed in a million years that it was the second biggest industry in the world behind oil.